One, dimensions of market of commodity of fractionize of stainless steel kitchen utensils and appliances is analysed
Dimensions of bazaar of 1) stainless steel boiler is analysed
Commodity of stainless steel boiler is the goods with stainless steel the firstest kitchen utensils and appliances, according to computation of association of Chinese hardware finished product, commodity of stainless steel boiler occupies gross of stainless steel kitchen utensils and appliances to get on for 70% . Arrived at 4.31 billion yuan 2010, year compound increase rate is 20.42% , estimation will arrive at ten billion nine hundred and forteen million yuan to 2015.
Dimensions of bazaar of tableware of 2) stainless steel is analysed
Stainless steel tableware is kitchen utensils and appliances of stainless steel eat one of first goods, 100 million yuan, arrived at 1.834 billion yuan 2010, arrived 2012 26.74, year compound increase rate is 20.74% , estimation will arrive at 4.706 billion yuan to 2015.
Hutch of 3) stainless steel eat is miscellaneous dimensions analyses a finished product
Hutch of stainless steel eat is miscellaneous domestic market dimensions was a finished product 2010 1.84 billion yuan, arrived at 2.706 billion yuan 2012, year compound increase rate is 21.26% , estimation will arrive at 4.824 billion yuan to 2015.
2, domestic profession begins a trend to analyse
Accordingly domestic economy is begun and dweller consumption idea is changed, consumer will take brand of kitchen utensils and appliances of stainless steel eat and function seriously more. Below the case that uses ceaselessly in new and high technology, commodity is changed to intelligence gradually, trend of diversity of individuation, function is begun, style, exterior is updated faster, type of merchandise is increasingly rich and generous. Entire profession begins a trend to show the following trait in the future:
1) automation, dimensions is changed already turned domestic company into main agonistic measure
Company of kitchen utensils and appliances of domestic stainless steel eat is changing a process to cross to automation, dimensions gradually now into. Traditional mill type, extensive produce the form produces not merely power is low, quality of its commodity class is inferior, already got used to modern industry no longer begin a request. Domestic company produces dimensions showpiece through enlarge, introduce produce advancedly equipment, improve existing produce flow, can carry tower above effectively to produce power not merely, protect personnel security, drop labor capital, still but the strict request of client of satisfactory abroad bazaar, this produces about kitchen utensils and appliances of Chinese stainless steel eat the professional industry that finish upgrades have main meaning.
The brand spends 2) to rise gradually centrally, amplitude of dimensions of high-end commodity market is apparent
Domestic market brand is spent centrally now not tall, brought for publisher begin a space goodly. The contest between each commodity will turn a brand into the contest between gradually, the trademark is well-known degree with the United States praise spend higher company to will appear in all in agonistic center awn, and the company that does not have brand advantage will be chosen gradually, bazaar brand is spent centrally will rise gradually.
The concentration that the brand is commodity quality, class, function is reflected, already more and more one of main influencing factor when turning consumer resolution into the plan. Increase what follow consumer brand consciousness gradually, high-end bazaar dimensions will be patulous with each passing day.
Industry of 3) eat kitchen utensils and appliances launchs kitchen collectivity category from pure commodity
Profession of kitchen utensils and appliances of stainless steel eat begins those who come general of train of thought more and more all sex that emphasizes galley equipment. Domestic company first requirement finishs what complete bodily form resembles to model, build its commodity difference to change a system from compose of each fractionize bazaar again next. Industry of eat kitchen utensils and appliances should launch the category that to kitchen collectivity figure designs from pure commodity end, through boiler kind, the effective collocation of tableware and other kitchen finished product, entire of the kitchen that finish is harmonic, beautiful. About producing the company, commodity differs diversity of dissimilation, category to become a company to raise the efficient way of agonistic power.
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