Shallow talking about kitchen utensils and appliances of stainless steel eat is how to move toward summit summit

Follow kitchen utensils and appliances of domestic stainless steel eat to produce the ceaseless grow in quantity of the company, market competition is increasingly intense, the client plea to commodity function, exterior, style rises ceaselessly, traditional OEM form is dropping gradually in ability of the contest in new market environment. Together, in home economy is begun and the drive of change of dweller consumption idea falls, consumer will pay close attention to brand of kitchen utensils and appliances of stainless steel eat and poor dissimilation feature more, its commodity has Xiang Zhi to be able to be changed, the characteristic that diversity of individuation, function begins. How to answer these changes, it is the main problem that place of company of kitchen utensils and appliances of Chinese stainless steel eat faces.
Bazaar is patulous:
In the future global stainless steel dimensions of bazaar of eat kitchen utensils and appliances will be ceaseless and patulous, bazaar needs to will hold to vigorous state, year compound add rate insist to be in 10% above, this will bring good market to launch an opportunity for domestic company. In North America and European bazaar, the company should deepen the cooperation with existing client continuously, do strong, do big, become late existing market, existing client; Wait for new-style bazaar about middle east and the Oceania, the company should apply “ takes ” strategy, hit out actively the section that contact has not begin professional work now and client, choose the method with cooperation of this locality agent, active widen sell business, raise bazaar to have rate.
Operation form:
From on 90 time begin the century, most home company is foreign company to undertake taking the place of is versed in producing through OEM form, this form can earn the treatment fee of low only, profit margin level is inferior. Preeminent firm plays domestic part gradually now commodity plans to develop link, operation form gradually to ODM form transition. Follow the ceaseless development that understands overseas market, domestic company will from ODM form gradually transition is MDM form, export a nation through be opposite consumer undertakes value is analysed, attend brand business to be consumed to the guiding principle of commodity group, the concoctive process of the element such as passageway, function, quote, development of hand-in-hand travel commodity and make; Or the EAS form that takes commodity sole agent to sell, open include cent to sell, fatigue of the equivalent after content shedding, carry out, add commodity additional cost. In addition, domestic company will be active make a nation free-standing brand attends overseas market to have a competition. This shows, a variety of operation forms coexist will be exit of kitchen utensils and appliances of Chinese stainless steel eat to bring strong thrust, exit of kitchen utensils and appliances of Chinese stainless steel eat is added in the future fast will insist to be in 20% above. Follow downstream consumer to need ceaseless promotion, the client planned to put forward taller request to the whole of kitchen category, in order to finish boiler kind, tableware and other eat hutch are miscellaneous of a finished product useful allocate. Eat hutch is miscellaneous an one of component that finished product regards stainless steel as kitchen utensils and appliances, its export amount to also will hold to faster add rate.
European bazaar:
European bazaar is kitchen utensils and appliances of Chinese stainless steel eat one of first market. According to Chinese custom data of center of total arrange information is calculated, china exported kitchen utensils and appliances of European stainless steel eat to amount to 1.166 billion dollar 2010, estimation can hold to in the future of 20% year add rate. This adds according to rate, to 2016, chinese exit will reach 2.901 billion dollar to kitchen utensils and appliances of European stainless steel eat.
North America bazaar:
North America bazaar is the first section that commodity of kitchen utensils and appliances of Chinese stainless steel eat exports, according to Chinese custom data of center of total arrange information is calculated, eat kitchen utensils and appliances amounted to stainless steel of Chinese exit North America 2010 802 million dollar, estimation can hold to in the future 30% of the left and right sides add rate, to 2016 China is exported to North America stainless steel eat kitchen utensils and appliances will reach 2.978 billion dollar.
Asian bazaar:
Asian bazaar needs to pull in area of Japan, middle east move below, its bazaar needs year after year to add. According to Chinese custom data of center of total arrange information is calculated, china was exported 2010 to Asian nation stainless steel eat kitchen utensils and appliances is 864 million dollar about, year compound add rate arrive at 20% above, reckon to 2016 China is exported to Asian stainless steel eat kitchen utensils and appliances will reach 2.15 billion dollar.
Market potential:
Kitchen utensils and appliances of stainless steel eat is in commodity of eat kitchen utensils and appliances the high-grade goods in be attributed to, have beautiful, classics to use, energy-saving wait for good qualities. According to computation of association of Chinese hardware finished product, sold income amounts to 7.984 billion yuan 2010, estimation arrives 2016, kitchen utensils and appliances of domestic stainless steel eat sells income will arrive at twenty billion four hundred and forty-four million yuan. About Chinese stainless steel dimensions of bazaar of eat kitchen utensils and appliances expands ceaselessly this one current situation, chinese company is planning to commodity respect, should strengthen decorate to suiting the color of each region market, appearance to reach set juice, when adding commodity advantage, safe, reliable, health care, clean, energy-saving, province, automation and intelligence are changed wait for function, form the kitchen utensils and appliances of stainless steel eat with tall, medium, low complete administrative levels next finished product series. Stainless steel of in the future assortment of merchandise of eat kitchen utensils and appliances, standard, function general with each passing day diversity, about producing the company, diversity of commodity poor dissimilation, category becomes a company to raise the useful way of agonistic power.
Begin a space:
The concentration that the brand is commodity quality, class, function is reflected. Increase what follow consumer brand consciousness gradually, brand already more and more one of main influence essential factor when turning consumer resolution into the plan. About bazaar of the high end in kitchen utensils and appliances of stainless steel eat for, of domestic and international well-known trademark enter those who be this bazaar to begin brought spirited, its bazaar dimensions will be patulous with each passing day. The commodity quality fixed position of high-end bazaar is high, additional cost is high, content of science and technology is high, bazaar of the high end in home is added in the future fast will surmount an industry to be added on average fast, the trademark is well-known degree with the United States praise spend higher company to will appear in all in agonistic center awn.
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